How and What Meta Tags to use for SEO?

Hi everyone! Today we will talk about something that every website owner wants to master: Meta Tags. You will need them for SEO on your website in order to be easily found on search engines.

Let’s get into the work! Meta tags are code tags that you might want to add to your website code. If you did not code your website but used a CMS, you will always find a place in which to write the content for the main meta tags.

Meta tags help search engines get information about your website so that they can show your website for relevant searches. They will also help your website get into top rankings because the more information search engines have about your website, the more chances you have to be found.

seo-1629811__340.jpg

However you need to be very careful on what you write in these meta tags because they can have an influence on your ranking. They were extremely useful a few years ago but they now lost a bit of importance. However they are still a bit useful for SEO but also to give information about your website to the people who search for websites like yours.

Here is a list of the most important meta tags and what you should use them for:

  • Meta charset: {<meta charset=”UTF-8″>}. This tells search engines that they need to read all the letters that you wrote on your website as they are. For example, depending on the language, if you do not use this tag letters with accents will become other letters.
  • Meta description: {meta name=”description” content=”This description will show up in search results.”>}. ¬†This is the description that appears on search engines when people search for something. Your URL will appear with a small description of your website under it. This is the description you wrote in this tag. If you do not have any description meta tag, search engine will automatically write a description for your website according to the information your website gives.
  • Meta keywords: {<meta name=”keywords” content=”HTML,CSS,PHP,PYTHON”>}. These are all the keywords of your website. This tag was extremely important before but has lots a bit of importance now. However it will do nothing bad to your website if you use it.
  • Language tag: {<html lang=”en”>}. This tag is used to tell search engines the language of the content on your website. It used to be a meta tag but is now counted as an attribute as you can see in this case.
  • Meta device: {<meta name=”viewport” content=”width=device-width, initial-scale=1.0″>}. This tag is used to change the height and width of your website depending on the device used by the visitor. This is due to the fact that a website is shown differently on a desktop and a phone screen for example.

There are lots of other meta tags but the most important are here. I will describe more specific meta tags in future posts. I will also get into robot tags in the future. If you want me to talk about a tag in particular, just leave a like and a comment!